Star of Rudy, Lord of the Rings and The Goonies Partners with Italian Sports Brand Rudy Project to Support His IRONMAN World Championship Race & Raise Funds for After School Running Programs Through the IRONMAN® Foundation
FOR IMMEDIATE RELEASE
Denver, CO (September 30, 2015) –Rudy Project, crafters of the #1 Most-Worn Aero / TT Helmet at the IRONMAN® World Championships for the last four consecutive years, is thrilled to announce a partnership with Kona-bound athlete and world-renowned actor Sean Astin. Already accustomed to identifying himself with the name Rudy, Sean’s leading role as Daniel Ruettiger in the award-winning 1993 film Rudy made him a household name, but today, with the help of Rudy Project, he is using his celebrity status to inspire others with his global #Run3rd® campaign.
“Cycling is a thrilling sport and every time I climb on my bike, I know that it can be dangerous,” Sean shared. “I feel more comfortable on the streets and biking down hills knowing that I’m protected by the best technology in the field. The helmets all fit perfectly. I wear several different models depending on the day, terrain and whether I’m on my road bike or tri bike. One day I started to pedal but was in too low a gear and fell over and hit my head hard on the cement. I took off the helmet and wiped off the scratch. I stood embarrassed in the street staring at the helmet and realized I probably would have had a concussion or worse if I wasn’t wearing it. The point is that it worked. I love that I’m working with such a solid company. In the movie Rudy, Rudy follows his dreams and never quits. In my pursuit of Kona, I’m following a dream and I will never quit. I’m proud to have the Rudy Project on board to support this dream.”